Helping Customers Discover More Sustainable Products
75,000Climate Pledge Friendly ProductsAs of June 2021, customers can shop for more than 75,000 Climate Pledge Friendly products in categories ranging from health and household items, to office products and electronics. Climate Pledge Friendly products are clearly labelled in shopping results and have additional sustainability information on their product pages.
Climate Pledge Friendly
In 2020, Amazon launched Climate Pledge Friendly, a programme that uses sustainability certifications to highlight products that support our commitment to help preserve the natural world. Customers in the US, UK, France, Germany, Italy and Spain see the Climate Pledge Friendly badge when shopping in Amazon’s online store, signifying that one or more sustainability certifications support these products.
Amazon partners with a wide range of external certifications, including governmental agencies, non-profits and independent laboratories to help us distinguish more sustainable products. We focus on certifications that are reputable, transparent, and help preserve the natural world. We also developed Compact by Design, our own certification to identify products that have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to send. At scale, these small differences in product size and weight lead to significant carbon emission reductions. To qualify for Compact by Design, products must have best-in-class “unit efficiency,” a metric that allows us to calculate the volume and weight utilisation for the number of units a product delivers.
“We love that Amazon is making it simpler for customers to find sustainable products. Amazon’s new program will expand our reach and enable us to empower more brands to design safer and more sustainable products for the circular economy.”
Co-founder of the Cradle to Cradle Products Innovation Institute
Expanding Our Selection
To expand our sustainable shopping selection, we are inviting brands to participate in Climate Pledge Friendly by securing certifications for products sold in Amazon’s store that improve at least one aspect of sustainability. We're also certifying many of our Amazon-branded products to qualify for Climate Pledge Friendly.
Inviting Brands to ParticipateSeventh Generation’s Easy Dose laundry detergent offers a Compact by Design-certified, super-concentrated detergent that uses 60 % less plastic and 50 % less water than the standard 3-litre laundry bottle, enabling significant energy and material savings. If every household in the US were to buy one bottle of Seventh Generation’s Easy Dose detergent instead of its conventional 3-litre bottle, this would save 220,000 tons of carbon dioxide equivalent every year, equivalent to not driving 540 million miles.
Including Amazon BrandsIn the category of household goods, Presto! by Amazon offers a refillable cleaning starter kit certified as Compact by Design. One canister of dissolvable refills is 98 % smaller and 99 % lighter than traditional cleaners—saving plastic, space, and money while delivering a powerful clean. Echo, Fire TV and Fire Tablet devices are the first Amazon devices to qualify for Climate Pledge Friendly. These items are certified by the Carbon Trust and carry its Reducing CO2 label – a certification that demonstrates a reduction in the carbon footprint of products year-on-year.
More Ways for Customers to Shop Their Values
Amazon Second Chance enables customers to eliminate waste and give products and packaging a second life.
Amazon Handmade is a destination to find unique, genuinely handcrafted products created by local artisans and artisans around the world.
Amazon Saheli in India enables women to become successful selling partners in Amazon’s store, offering a wide selection of unique regional products by women entrepreneurs.
Black-owned Businesses features products and supplies sold by Black-owned businesses. The Black-owned business store is the next step in Amazon Business’ commitment to advance economic empowerment for Black business owners.
Women-owned Businesses features products and stories from women small business owners who challenge, champion, and create change in their lives and communities.
AmazonSmile is a simple way for customers to support their favourite charitable organisations every time they shop, at no additional cost. As of June 2021, AmazonSmile has donated more than $293 million USD to charities.
AmazonSmile Charity Lists allow customers to donate items directly to charitable organisations. With Charity Lists, all charity accounts are verified, and all lists are created and maintained by charity administrators.