Devices and Sustainability
As part of Amazon’s commitment to The Climate Pledge, we are working to make our devices more sustainable, from how we make them to how customers use them. We complete life-cycle assessments to help us understand the environmental impact of each device type and use these learnings to set goals, from using recycled materials to investing in renewable energy.
Devices and Sustainability
We are incorporating recycled plastics, fabrics and metals into many new Amazon devices. In 2021, we launched Echo, Fire TV, Fire tablet, Kindle and Smart Home devices and accessories with 10–60% post-consumer recycled plastic, 40–100% post-consumer recycled fabric, 80–100% recycled aluminium and 70% recycled magnesium, depending on the product. We also incorporated 50% post-consumer recycled plastic into certain power adaptors that are dispatched with our devices.
Climate Pledge Friendly Devices
In 2020, we announced that Echo, Fire TV and Fire tablet devices would be among the first to qualify as Climate Pledge Friendly, which are certified by the Carbon Trust and carry its Reducing CO2 product carbon footprint label—a certification that demonstrates a reduction in the carbon footprint of products year over year. In 2021, we launched a number of new devices with the Climate Pledge Friendly badge, including Echo, Fire TV, Fire Tablet, Kindle Paperwhite, and Smart Home devices and accessories.
In 2020, we committed to make Amazon device packaging 100 % curbside recyclable by 2023. We are also working to source 100 % of the wood fibre in our packaging from responsibly managed forests or recycled sources.
Reducing Device Packaging Waste
29 millionPlastic bags eliminated in 2020From September 2020 to September 2021, we made significant progress toward our goals, eliminating more than 29 million plastic bags from our device packaging to date. For new Echo, Fire TV Stick, Fire tablet and Kindle Paperwhite devices launched in 2021, 94–98 % of the packaging is made of wood-fibre-based materials from responsibly managed forests or recycled sources, depending on the product.
We are making it easier for customers to manage their home energy use with the Alexa energy dashboard, available in the US. The dashboard works with compatible smart lights, plugs, switches, water heaters, thermostats, televisions and Echo devices, allowing customers to easily track the energy these devices use. Customers can also enable Alexa to help them conserve energy through a new Hunches feature. For example, if Alexa has a Hunch that a customer is away and forgot to turn off a light, Alexa can automatically turn it off, helping customers save energy and reduce carbon emissions.
In 2020, Amazon became the first consumer electronics company to commit to addressing the electricity used by our devices through renewable energy development, starting with our Echo devices. We are making investments in additional wind and solar farm capacity that, by 2025, will produce clean energy equivalent to the use of all Echo, Fire TV and Ring devices worldwide.
To accompany our investments in renewable energy, we also continue to make our devices more energy efficient. We have been rolling out Low Power mode to new devices as well as older devices already in customers’ homes. By the end of 2021, over 50 % of all Echo and Fire TV devices that are in customers’ homes will have Low Power mode.
Amazon makes it easy for customers to retire their products without sending them into the waste stream. Through Amazon Trade-In, customers in the US, the UK and Germany can trade in thousands of eligible items, including Amazon devices, mobile phones, video games and consoles, and more in exchange for an Amazon.com Gift Card. Even non-functional Amazon devices are eligible for trade-in and will be recycled. Some trade-ins may be eligible for a promotional credit off of a new qualifying Amazon device.
See how we put our scale and inventive culture to work on building a sustainable future.
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